Excerpt from Case Study : Kraft Foods' Competitive Strategy Kraft Foods is a one of North America's largest packaged food companies. Comparing the results to its competitors, Kraft Heinz Co reported Total Revenue increase in the 3 quarter 2020 by 6.01 % year on year, while most of its competitors have experienced contraction in revenues by -4.8 %, recorded in the same quarter. “An important side effect of this is the fact that with the proceeds, we’re able to strengthen our balance sheet; it gives us more firepower. Kraft Heinz also works with experts in the energy sector to assess facilities and identify potential energy-saving projects. Kraft Heinz India had, on October 24, said it sold off its consumer business — including malt beverage Complan — to Ahmedabad-based Zydus Wellness and its parent Cadila Healthcare for Rs 4,595 crore. Kraft Henz thrives on Value chain Model for competitive advantage. It is the third-largest in North America and the fifth-largest food and beverage company in the world (Feeney, 2015). AI applications in sales, marketing, supply chain, manufacturing and performance analysis and robotics in the production pipeline have steadily replaced legacy systems, according to the Wall Street Journal. The company has headquarters in Pittsburg, Pennsylvania. My plan will be to capitalize on the brand power and customer base by promoting a healthier product. Kraft Heinz has an amazing competitive advantage in its brand power and its customer base. In […] The Kraft Heinz Company was formed by the merger of Kraft Foods and Heinz in 2015. The processing food industry has built a bad reputation around their products not being healthy. Kraft Heinz CEO Miguel Patricio said the sale of the natural cheese brands is an example of that portfolio management. "The transaction will enable us to build sustainable competitive advantage … The Kraft Heinz VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if The Kraft Heinz Company starts selling patented products before the patents expire. 4 market and financial growth over time, then the company is said to have sustained its competitive advantage (Cegliński, 2017). Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Kraft Heinz reported second-quarter revenue decrease, so the company is using technology to minimize costs and turn around profit. Weakness of Kraft Heinz – Internal Strategic Factors . Kraft Heinz’s shares sank more than 27.5% in a substantial hit straight to the heart of the company and its competitive position. Weakness are the areas where Kraft Heinz can improve upon. The company manufactures a variety of beverages, dairy, snacks, and convenience foods. Value chain analysis considers the firm as systems involving in the transformation of inputs through various intermediate processes or activities, and finally to outputs such as products and services. • List of KHC Competitors With net margin of 9.28 % company reported lower profitability than its competitors. The objective of these efforts is to identify and initiate opportunities to improve energy efficiency, which in turn can directly and indirectly help reduce greenhouse gas emissions. The distribution network of The Kraft Heinz Company is organised as identified by the VRIO Analysis of The Kraft Heinz Company. 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